![]() The one reason Microsoft might keep Game Pass cheap is that the company gets a 30% cut of every digital purchase on Xbox-the profit of keeping more people in the ecosystem could outweigh the benefit in increasing Game Pass's price (and the inevitable loss of a few subscribers). Next time Microsoft will likely just raise its subscription prices like it's boiling a metaphorical frog: slow and steady, and no one gets too alarmed. Xbox Live subscribers threw a fit when Microsoft tried to dramatically raise Xbox Live's price in early 2021, so the company quickly backtracked. ![]() A price increase seems almost inevitable once Microsoft has enough subscribers hooked on its library. ![]() But like any publicly traded company, Microsoft needs to make more money every single year, and Game Pass is a big part of its Xbox revenue. So far, Game Pass hasn't increased in price from $10, though Microsoft did add a $15 premium tier in Game Pass Ultimate, which includes Xbox Live Gold, cloud gaming, and more. Inflation can't account for that: The 2014 price comes to around $11 in 2022 money, according to the US Bureau of Labor Statistics inflation calculator. ![]() It's almost doubled in less than a decade. In 2014, Netflix cost $8.99 for a standard subscription and $11.99 for premium since then the price has increased five times, and is now up to $15.49 and $19.99. ![]()
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